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The MumBOSS Podcast
The MumBoss Podcast is recorded for women who feel brave enough to do life differently. If your background is working in the professional sector, but you are no longer up for subscribing to the hustle culture of building somebody else's empire whilst you work yourself into the ground... then welcome!
Here we are a community of lifestyle first, ambitious & entrepreneurial women who are taking our experience & skillset & setting up businesses that are wrapped around our precious lives - where we get to build flexible & freedom filled, heart led business that light us up and we get to dictate when & how we show up inside them.
We value family, freedom, REST, success & collaboration and together we work on a Positive Psychology mindset with the Business Strategies to truly HAVE IT ALL.
This podcast is sponsored by The MumBOSS Network, a thriving online learning community for women who want to build, grow and scale their businesses via a range of expert masterclasses, online events, online co-working & aligned audience building in a collaborative and supportive environment.
Join the Waitlist today on www.themumboss.com
Listen if you want to feel inspired, motivated and activated to build and grow your business and create your own ideal life by design.
The MumBOSS Podcast
040 - Authority Building Content Creation: The 4 Types
Message me & tell me your story!
When I first started trying to grow online, I thought showing up was enough.
Posting here and there. Sharing what I knew. Hoping the right people would find me.
But the truth is — if you want to sell your offers online (especially heart-led, service-based ones), people need to trust you. Not just like you… they need to believe in you.
And that belief doesn’t just magically happen. It’s built — slowly, through the kind of content you share.
There are only two real ways to grow online:
👉 Paid ads (which cost money and take testing),
or
👉 Organic content (which costs time but builds deep connection and trust if done right).
In this episode, I break down the 4 types of authority-building content that help your audience see you as someone who knows their stuff — without you needing to shout or prove anything.
Because before someone says yes to your offer, they need to believe three things:
- They believe in themselves.
- They believe in your offer.
- And they believe in you.
This episode is all about building that third belief — through the kind of content that’s helped me (and so many others) go from “I don’t know if I’m cut out for this” to “I’m doing it, and people are showing up.”
You don’t have to be loud to be seen. You just need to be clear, consistent, and real.
Let’s walk through it together. 🎧💛